Retail Salespersons Salary in Denver, CO (2024)
Retail Salespersons in the Denver-Aurora-Centennial, CO metro area earn a median of $37,500 per year ($18.03 per hour) based on 39,120 jobs counted by the Bureau of Labor Statistics in 2024. That is +8.4% against the national median of $34,580 for this occupation.
Pay distribution
The median is a single point on a wide curve. The table below shows where retail salespersons actually sit across the pay range in Denver, CO, from the bottom decile to the top.
| Percentile | Hourly | Annual | Note |
|---|---|---|---|
| 10th percentile | $15.36 | $31,950 | |
| 25th percentile | $17.02 | $35,410 | |
| Median | $18.03 | $37,500 | half earn more, half earn less |
| 75th percentile | $21.14 | $43,980 | |
| 90th percentile | $24.35 | $50,650 | |
| Average (mean) | $20.33 | $42,280 |
How Denver, CO compares
The local median of $37,500 runs +8.4% above the US median of $34,580 for this occupation; it pays 38.6% less than the metro-wide median across all jobs ($61,110); within the metro it ranks 610th of 635 detailed occupations by median pay.
| Benchmark | Median annual | Difference |
|---|---|---|
| Denver, CO — this occupation | $37,500 | — |
| US median, same occupation (all areas) | $34,580 | +8.4% |
| Denver, CO — all occupations | $61,110 | -38.6% |
| Highest metro in the US for this job | $42,490 | -11.7% |
The location quotient of 0.98 is close to 1.0: the occupation's share of local employment tracks the national average.
High confidence The relative standard error on this estimate is 0.8%, which is a tight margin — the figure is stable enough to plan around.
Ranked 610th of 635 detailed occupations in the metro by median annual wage.
Highest-paying jobs in Denver, CO
To put $37,500 in context, these are the best-paid detailed occupations in the same metro area. This occupation sits 610th.
| Occupation | Median annual | Employment |
|---|---|---|
| Airline Pilots, Copilots, and Flight Engineers | $211,860 | 5,540 |
| Nurse Anesthetists | $207,120 | 220 |
| Chief Executives | $206,990 | — |
| Judges, Magistrate Judges, and Magistrates | $193,000 | 310 |
| Computer and Information Systems Managers | $183,050 | 8,510 |
| Pediatricians, General | $182,320 | 280 |
| Lawyers | $180,940 | 12,590 |
| Financial Managers | $177,470 | 8,190 |
| Architectural and Engineering Managers | $177,340 | 2,600 |
| Sales Managers | $176,620 | 6,580 |
Where retail salespersons earn the most
Across the 25 metro areas with released data for this occupation, medians run from $30,260 to $42,490. These are the top markets.
| Metro area | Median annual | Employment |
|---|---|---|
| San Francisco-Oakland-Fremont, CA | $42,490 | 37,380 |
| Seattle-Tacoma-Bellevue, WA | $39,180 | 48,310 |
| Denver-Aurora-Centennial, CO | $37,500 | 39,120 |
| New York-Newark-Jersey City, NY-NJ | $37,350 | 212,470 |
| Portland-Vancouver-Hillsboro, OR-WA | $36,770 | 27,440 |
| San Diego-Chula Vista-Carlsbad, CA | $36,600 | 31,420 |
| Los Angeles-Long Beach-Anaheim, CA | $36,580 | 122,120 |
| Boston-Cambridge-Newton, MA-NH | $36,570 | 62,540 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $35,730 | 65,060 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $35,600 | 47,320 |
See the full national picture on the Retail Salespersons salary by metro page.
Frequently asked questions
What is the median salary for retail salespersons in Denver, CO?
The median annual wage is $37,500, or $18 per hour. That means half of the retail salespersons working in the Denver-Aurora-Centennial, CO metro area earn more than this figure and half earn less. The average is $42,280.
What do the highest and lowest paid retail salespersons in Denver, CO earn?
The bottom 10% earn $31,950 or less, while the top 10% earn $50,650 or more — a spread of $18,700 between the two ends of the distribution. The middle half of workers sit between $35,410 and $43,980.
Is retail salespersons pay in Denver, CO above the local average?
Yes, it is 38.6% below the all-occupation median for the metro, which is $61,110. That comparison is the fairer one for judging local purchasing power, because it holds the metro's overall cost and wage level constant.
How does Denver, CO pay compare with the rest of the US for this job?
At $37,500 the metro median is 8.4% higher than the US median of $34,580 for retail salespersons. Across the 25 metro areas covered here, this occupation ranges from $30,260 to $42,490.
How many retail salespersons work in Denver, CO?
BLS counts about 39,120 people in this occupation in the metro area, or 24.17 jobs per 1,000 total jobs. The location quotient of 0.98 is close to 1.0: the occupation's share of local employment tracks the national average.
About these figures
Figures come from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey for 2024 (employment relative standard error 2.7%). OEWS measures what employers pay, not what any individual earns; it excludes self-employed workers, and it does not adjust for local cost of living.
Read the full methodology, or the original data at bls.gov/oes.