Retail Salespersons Salary in San Francisco, CA (2024)
Retail Salespersons in the San Francisco-Oakland-Fremont, CA metro area earn a median of $42,490 per year ($20.43 per hour) based on 37,380 jobs counted by the Bureau of Labor Statistics in 2024. That is +22.9% against the national median of $34,580 for this occupation.
Pay distribution
The median is a single point on a wide curve. The table below shows where retail salespersons actually sit across the pay range in San Francisco, CA, from the bottom decile to the top.
| Percentile | Hourly | Annual | Note |
|---|---|---|---|
| 10th percentile | $18.17 | $37,790 | |
| 25th percentile | $18.88 | $39,270 | |
| Median | $20.43 | $42,490 | half earn more, half earn less |
| 75th percentile | $22.69 | $47,190 | |
| 90th percentile | $28.56 | $59,400 | |
| Average (mean) | $22.87 | $47,580 |
How San Francisco, CA compares
The local median of $42,490 runs +22.9% above the US median of $34,580 for this occupation; it pays 42.6% less than the metro-wide median across all jobs ($73,960); within the metro it ranks 646th of 681 detailed occupations by median pay.
| Benchmark | Median annual | Difference |
|---|---|---|
| San Francisco, CA — this occupation | $42,490 | — |
| US median, same occupation (all areas) | $34,580 | +22.9% |
| San Francisco, CA — all occupations | $73,960 | -42.6% |
| Highest metro in the US for this job | $42,490 | 0.0% |
A location quotient of 0.63 sits slightly below the national average, meaning the occupation accounts for a smaller share of local employment than it does across the US.
High confidence The relative standard error on this estimate is 1.0%, which is a tight margin — the figure is stable enough to plan around.
Ranked 646th of 681 detailed occupations in the metro by median annual wage.
Highest-paying jobs in San Francisco, CA
To put $42,490 in context, these are the best-paid detailed occupations in the same metro area. This occupation sits 646th.
| Occupation | Median annual | Employment |
|---|---|---|
| Natural Sciences Managers | $222,840 | 5,160 |
| Computer and Information Systems Managers | $221,810 | 26,640 |
| Nurse Practitioners | $220,330 | 2,960 |
| Lawyers | $215,090 | 16,940 |
| Marketing Managers | $212,520 | 12,820 |
| Podiatrists | $211,750 | 100 |
| Financial Managers | $211,730 | 18,380 |
| Architectural and Engineering Managers | $208,580 | 6,380 |
| Human Resources Managers | $206,420 | 5,890 |
| Dentists, General | $205,380 | 1,680 |
Where retail salespersons earn the most
Across the 25 metro areas with released data for this occupation, medians run from $30,260 to $42,490. These are the top markets.
| Metro area | Median annual | Employment |
|---|---|---|
| San Francisco-Oakland-Fremont, CA | $42,490 | 37,380 |
| Seattle-Tacoma-Bellevue, WA | $39,180 | 48,310 |
| Denver-Aurora-Centennial, CO | $37,500 | 39,120 |
| New York-Newark-Jersey City, NY-NJ | $37,350 | 212,470 |
| Portland-Vancouver-Hillsboro, OR-WA | $36,770 | 27,440 |
| San Diego-Chula Vista-Carlsbad, CA | $36,600 | 31,420 |
| Los Angeles-Long Beach-Anaheim, CA | $36,580 | 122,120 |
| Boston-Cambridge-Newton, MA-NH | $36,570 | 62,540 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $35,730 | 65,060 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $35,600 | 47,320 |
See the full national picture on the Retail Salespersons salary by metro page.
Frequently asked questions
What is the median salary for retail salespersons in San Francisco, CA?
The median annual wage is $42,490, or $20 per hour. That means half of the retail salespersons working in the San Francisco-Oakland-Fremont, CA metro area earn more than this figure and half earn less. The average is $47,580.
What do the highest and lowest paid retail salespersons in San Francisco, CA earn?
The bottom 10% earn $37,790 or less, while the top 10% earn $59,400 or more — a spread of $21,610 between the two ends of the distribution. The middle half of workers sit between $39,270 and $47,190.
Is retail salespersons pay in San Francisco, CA above the local average?
Yes, it is 42.6% below the all-occupation median for the metro, which is $73,960. That comparison is the fairer one for judging local purchasing power, because it holds the metro's overall cost and wage level constant.
How does San Francisco, CA pay compare with the rest of the US for this job?
At $42,490 the metro median is 22.9% higher than the US median of $34,580 for retail salespersons. Across the 25 metro areas covered here, this occupation ranges from $30,260 to $42,490.
How many retail salespersons work in San Francisco, CA?
BLS counts about 37,380 people in this occupation in the metro area, or 15.54 jobs per 1,000 total jobs. A location quotient of 0.63 sits slightly below the national average, meaning the occupation accounts for a smaller share of local employment than it does across the US.
About these figures
Figures come from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey for 2024 (employment relative standard error 2.0%). OEWS measures what employers pay, not what any individual earns; it excludes self-employed workers, and it does not adjust for local cost of living.
Read the full methodology, or the original data at bls.gov/oes.